Friday, October 25, 2013

Essay #2 Assignment Sheet

Here is the prompt for Essay #2, just in case you need it to finish your drafting questions over the weekend:



Essay #2 Assignment
ENG. 1010/Emily Whitby
Due: November 4, 2013
In this assignment, your task is to compose an essay in which you describe how one text attempts to persuade the reader.  You need to draw on examples from the text and evaluate the persuasive language in these examples using rhetorical appeals, advertising appeals, and logical fallacies.
Remember, this is not an essay about your opinion of the text, or whether the text is “good” or “bad.”  This is an essay in which you make an argument about how the text persuades readers, and then support your claims with examples from the text.  In order to accomplish this, you will need to discuss 1) what the author is trying to achieve, 2) how the author uses persuasive language to do it, and 3) whether the author is successful in persuading the reader and why.  You must focus on these three things in your essay in order to get credit for the essay.
Formatting:
    3-4 pages
    Double spaced
    12 pt. Times New Roman
    1” margins
    Include a Works Cited page at the end of your essay (this does not count as a page of your essay)

Essay #2 Drafting Questions
    What is the author trying to make us think, feel, or believe?
    Why does the author want us to think, feel, or believe this?
    What rhetorical appeals does he or she use?
    What logical fallacies can you find in the text?
    Give specific examples of how the text tries to persuade us.
    Give specific quotations from the text that are particularly persuasive or manipulative.
    What specific words or images does the author use to persuade us?
    Does the author succeed in his or her purpose?  What makes him or her successful?
    What makes the author’s argument important or significant?
    What else needs to be said about the persuasive/manipulative language in the text?
    Overall, what can be gained by considering the text’s persuasive language?
 



Wednesday, October 23, 2013

Possible Articles for Essay #2



Here are just a few persuasive articles, any of which would fit the criteria for the Essay #2 assignment.  The first article is from 1977 and contains one of the examples in our rhetorical appeals handout.  The rest are from the opinion pages of the websites I've suggested. Skim through the articles and see if they spark your interest; if not, let the articles lead you to other articles on their pages. At the end if this post I've also included websites for you to search.

"The Satisfactions of Housewifery and Motherhood" by Terry Martin Hekker

"Why I am Pro-Life" by Thomas L. Friedman

"Mugging Our Descendants" by George F. Will

"It's Time to Allow Doping in Sport" by Ellis Cashmore

"Should Doping Be Allowed?" Room for Debate Forum

"Who Says There Is No Solution to Bullying?" by Becky Cohn-Vargas

"Don't Blame the Eater" by David Zinczenko

"Many Women at Elite Colleges Set Career Path to Motherhood"

cnn.com
nytimes.com
washingtonpost.com
motherjones.com
huffingtonpost.com
salon.com
sltrib.com
deseretnews.com
standard.net

Monday, October 7, 2013

"Selling Happiness: Two Pitches From Mad Men"

The following links will take you to YouTube clips of the popular AMC series, Mad Men.

The first clip   is from the very first episode of the series, and shows Don Draper making a pitch for Lucky Strike Cigarettes: "Mad Men: It's Toasted."



The second shows a pitch for the Kodak Carousel: "Mad Men: Carousel."



As you watch the clips, consider how the use of a single word, or the choice of one word over another, can increase the persuasive appeal of an advertisement.

"A Portfolio of TV Advertisements"

Here are the links for the TV advertisements.  Click on the links and watch each ad, and keep in mind the 15 Advertising Appeals as you watch them.  Which appeals are used? Are the ads effective? Why or why not?

Volkswagon: Snowplow
Union Carbide: Chick
Alka Seltzer: Spicy Meatball
Quaker Oats: Mikey
Coca-Cola: Mean Joe Green
Federal Express: Fast Talker
Pepsi Cola: Archaeology
Levi's: Launderette
Jeep: Snow Covered
Energizer: Darth Vader
Got Milk?: Aaron Burr
The Gap: Pardon Our Dust
Honda: Physics
Sony Bravia: Bunnies
Dove: Onslaught
Tide to Go: Interview
Planters Peanuts: Perfume

Friday, October 4, 2013

"Advertising's Fifteen Basic Appeals" by Jib Fowles

Here is the link to Jib Fowles' article, "Advertising's Fifteen Basic Appeals." This article is quite old, but the appeals still apply to advertisements today. Can you think of one or two ads that correspond with one or two of the appeals listed in this article? Share the ads by linking to a Youtube video, if possible.


Wednesday, October 2, 2013

Save My Playlist!!

Here is the bonus post: comment with a song to add to my marathon playlist, and it will take the place of some comment/question on a boring topic in the near future. Thank you thank you!!!

"A Portfolio of Print Advertisements"

Take a look at each of these print advertisements and be prepared to talk about them in class on Friday. What is the advertisement trying to sell? What kinds of tactics do they use to make their product look appealing?